Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

This 5 Piece Set is focused on developing early STEM skills with water through science lab play Suction cup tray suctions to tub, with a place...

With a rainbow of connecting tube colors to interact with, each pair can connect to each other to provide baby with simple, yet achievable STEM le...

ELVIS THE DUCK is a classic bath toy that will lead to hours of fun in the tub! Hand-crafted with no holes so when they’re floating about, no bact...

This colorful toy car has a flexible body that reacts to your baby’s touch.

Our soft, plush Itzy Friends Toy Collection Ritzy Jingle is the perfect accessory to keep baby entertained! Inside is a jingle ball that helps stim...

Magnets help baby make a stack! Multi-color, multi-texture characters feature soft, flexible bodies. Tops and bottoms feature magnetics to help ...

Let’s Explore! Our Ritzy Jingle™ from our Bitzy Bespoke collection is the playful pick-me-up your little one can’t resist! Design with sensory play...

Connected to a handy dandy ring, baby can easily snuggle up to their plush lovey pal while soothing their gums on the attached teether. Plus, each ...

The Silicone Rainbow Teething Stacker is the ultimate multi-purpose toy. Teething + Play! Your baby will quickly discover how the stacking arches m...