KENDALL THE KALE is a vegetable-shaped baby toy perfect for teething, sensory play, and bath time - all the while introducing them to a healthy li...

BRUCY THE BROCCOLI is a vegetable-shaped baby toy perfect for teething, sensory play, and bath time - all the while introducing them to a healthy ...

Travel’s Abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral™ from our Bitzy Bespoke™ collection! Watch a...

This small rattle helps promote motor skills. Lightweight beads inside make a soft rattle noise. Measures 1.9" x 2.7" Suitable for ages 3 months+...

When it’s time for a nap, Auggie the Tan Puppy Sshlumpie is eager to join in because cuddling is what he does best! Crafted in decadently soft plus...

Young minds will bloom at the sight of this cube!Each edge is connected by elastic bands to allow little hands to bend it and twist it this way and...

WALLY THE WATERMELON is a fruit-shaped baby toy perfect for teething, sensory play, and bath time - all the while introducing them to a healthy li...

Introducing your new favorite product. Is it a toy? A teether? A link? Yes, it is. It’s pretty much magic what Happy Links can do. Bella Tunno too...

Our soft, plush Itzy Friends Toy Collection Ritzy Jingle is the perfect accessory to keep baby entertained! Inside is a jingle ball that helps stim...

Introducing your new favorite product. Is it a toy? A teether? A link? Yes, it is. It’s pretty much magic what Happy Links can do. Bella Tunno too...

Let’s Explore! Our Ritzy Jingle™ from our Bitzy Bespoke collection is the playful pick-me-up your little one can’t resist! Design with sensory play...

Encourage baby to focus on a human face with the large true-reflection mirror. The attached symmetrical butterfly inspires vision and encourages...

Yak teaches children that it’s okay to take risks and helps them to understand that it's okay to not be perfect at something the first time they t...

Meet Bitzy Crinkle™, a lovable sensory toy that crinkles and excites. With features like soft natural cotton fabric, textured ribbons and a braided...

Cuddle, Play & Learn! Jingle sounds, crinkly cause and effect features and fun textures make our Link & Love™ the perfect playtime friend! ...

How can it be spring, if we don’t have bunnies? Sweet and understated, our garden bunny is stealing hearts…and carrots. Taggies was born over a de...

Part soother, part activity toy. Coordinates with the Painted Pony collection. Each Crinkle Me Taggies has fun character appliques and colorful pa...

Young minds will be abuzz with tactile-learning excitement!The three bees connect magnetically to stack atop the reversible honeycomb base. Spin th...

This adorable Shy Little Fox Sshlumpie soft toy has been given the stamp of approval by babies everywhere! The irresistibly soft pastel orange mate...

Connected to a handy dandy ring, baby can easily snuggle up to their plush lovey pal while soothing their gums on the attached teether. Plus, each ...

When Baby’s feeling blue, a visit from Demitri the Dragon is sure to brighten their day! This whimsical Paci Lovey is designed to keep your little ...